Recent Elijah Craig Articles
Elijah Craig Turns Whiskey Spelling Debate Into Global Campaign
Heaven Hill Turns a Spelling Spat Into a Global Marketing Moment for Elijah Craig There are few arguments in the spirits world more reliably guaranteed to ignite a bar-room debate than the spelling of the drink in the glass. Whiskey or whisky? With an "e" or without? Depending on which side of the
Heaven Hill's Historic Bourbon Deal with Kentucky Wildcats
Heaven Hill and the Wildcats: Inside the Boldest Bourbon-Athletics Deal in College Sports For decades, the connection between bourbon and the University of Kentucky was the kind of thing that lived in tailgate coolers and postgame toasts rather than official press releases. On September 3, 2026, t
Elijah Craig 21-Year-Old Single Barrel: The Story Behind It
Elijah Craig Expands Its Single Barrel Lineup: The Story Behind the 21-Year-Old Release and Where It Fits in a Decades-Long Legacy Heaven Hill Distilleries has never been a company that rushes anything. From the rickhouses stacked deep with aging bourbon in the hills around Bardstown, Kentucky, to
